During my blogiversary celebration, I asked around for topic
suggestions. Angela Brown came up with the idea of dissecting book covers, so I
thought I’d give it a try. Thank you, Angela! :)
Before you pick up a book, you probably make a few
assumptions based on its color scheme. Publishers and authors use
that opportunity—that first impression—to plant expectations in your mind. It's how they entice you, how they pull you closer.
“Hey, you! Check this out!”
So, how can we decipher these cues? Let's start by listing the words we associate with these eight colors:
RED – Passionate, dangerous, romantic, intense…
(Brings to mind: love and war.)
ORANGE – Energetic, action-oriented, fiery, attention-seeking…
(Brings to mind: fire and construction.)
YELLOW – Happy, light, idealistic, inventive…
(Brings to mind: sunshine and light bulbs.)
GREEN – Natural, healthy, successful, lucky…
(Brings to mind: plants and money.)
BLUE – Calm, quiet, clean, cold…
(Brings to mind: water and sky.)
PURPLE – Royal, magic, feminine, luxurious…
(Brings to mind: jewels and cloaks)
WHITE – Pure, simple, innocent, isolated…
(Brings to mind: wings and snow.)
BLACK – Dark, deadly, angst-ridden, stealthy…
(Brings to mind: night and shadows.)
[Note] A lot of this has to
do with location and culture. In North America, white is associated with
weddings and new beginnings. In many parts of Asia, it’s tied with death. Make sure you know
your audience. ;)
Now, let’s grab an example and see what we can guess based
on its color scheme.
By looking at this cover, what kind of book would you expect
it to be?
A) A torrid historical romance
B) A gritty psychological thriller
C) A playful picture book
Let’s try another one.
Is this book:
A) An action-packed science fiction
B) A page-turning crime mystery
C) A humorous “chick lit” romance
Now, before you guys get too worried about your own covers,
I want you to remember something: At this point, we haven’t taken images, text style,
or overall design into consideration. Color is just one factor, and we’ve only
covered (hah!) a tiny aspect of it. It’ll be okay, I promise. :)
Do you know of any covers particularly true to their color meanings?
Have a great week! ♥