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I'm an award-winning author, a co-founder of NA Alley, and the owner of Forward Authority | Design Services. You can find my Mark of Nexus series (NA paranormal romance/urban fantasy) at major e-retailers. :)

Monday, October 27, 2014

[Breaking It Down] Dale Day

Note: If I haven't returned your comment from last week, I'm still working on it! I had a few things to take care of first. Thank you for your patience. :)



In the third episode of Breaking It Down, I take a look at Dale Day's web presence. Please be sure to leave him some love in the comments for being a good sport! :)



Quick Summary

Visiting a blog is like visiting a home—you want to make sure yours looks lived in. It's how you stand out from every other house on the block.

Information is power. Utilize tabs and pages to accommodate readers.

Posting schedules give expectations and bring more regular readers.

It's always great to see (and relate to) smiling faces!

This will be an eleven-episode series. If you'd like to read details on the project, please click here. :)

Question of the Week:
What's one thing you love about Dale's blog?
Monday, October 27, 2014 Posted by Carrie Butler 20

Monday, October 20, 2014

[Breaking it Down] Alex J. Cavanaugh

Hi, my name is Carrie and I am very thorough... 



In the second episode of Breaking It Down, I take a look at Alex J. Cavanaugh's web presence. Please be sure to leave him some love in the comments for being a good sport! :)



[Update] Quick Summary

As far as interaction is concerned, Alex is king. He's active in the community, gracious about his success, and makes a significant effort to support/engage other bloggers.

The blog itself was a little bit overwhelming—flashy graphics, high contrast background, buttons everywhere. It's just a matter of toning it down and finding a place for everything to keep things visually appealing and fast-loading.

Brand consistency across platforms (blog, social media, etc.) would be helpful, i.e. similar colors, fonts, and imagery.

Similarly, consistency with text and format is important, i.e. title sizes, order of information, etc.

Information is updated and readily available.

Covers convey genre and gel with color psychology.

This will be a ten-episode series. If you'd like to read details on the project, please click here. :)

Also, I have a little giveaway going on this week. If you've ever wanted to see an artist's take on one of your characters, be sure to enter!

a Rafflecopter giveaway

Question of the Week:
What's one thing you love about our ninja captain's web presence?

P.S. For those of you who remember Emily and Kelley's dance bloghop (May 2012), I mentioned my senior prom date who was a childhood friend. Unfortunately, he passed away from a rare form of cancer this weekend, so please keep his family in your thoughts and prayers.

Monday, October 20, 2014 Posted by Carrie Butler 53