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I'm an award-winning author, a co-founder of NA Alley, and the owner of Forward Authority | Design Services. You can find my Mark of Nexus series (NA paranormal romance/urban fantasy) at major e-retailers. :)

Monday, December 15, 2014

[Breaking It Down] Angela Brown


In the fifth episode of Breaking It Down, I take a look at Angela Brown's blog. Please be sure to leave her some love in the comments for being a good sport! :)



Quick Summary

At-a-glance details help readers quickly determine whether or not the rest of the information is worth their time, i.e. categories, genres, formats, etc.

Tabs are sometimes a better alternative to sidebars, when the information needs to be quickly discovered.


Newsletters are muy importante.

Repetition in branding elements (thematic visuals, colors, etc.) keeps authors easily identifiable across the Internet.

This will be a ten-episode series. If you'd like to read details on the project, please click here. :)



Question of the Week:
What's one thing you love about Angela''s web presence?
Monday, December 15, 2014 Posted by Carrie Butler 22

Monday, December 08, 2014

[Breaking It Down] David T. List




In the fourth episode of Breaking It Down, I take a look at David T. List's web presence. Please be sure to leave him some love in the comments for being a good sport! :)




 
Quick Summary

A centralized hub—whether that be a website or a blog—helps readers easily find information and connect with you all over the Internet.

We should always try to remember that some visitors will stop by with no idea who we are, what we do, or what we write. The first thing they see should include some type of explanation.


Consistency in brand appearance (similar colors, fonts, textures, profile photos, etc.) will make you more easily identifiable.

Organization helps visitors digest information. I am a huge fan of David's glossary of published terms. (I do the same thing in the back of my PNR/UF series!)

Creative details make things memorable. David shares book-related things, like concept art and interviews (not featured in video).

This will be an eleven-episode series. If you'd like to read details on the project, please click here. :)


Question of the Week:
What's one thing you love about David''s web presence?

P.S. Sorry about the scatterbrained nature of the video. I could only fit in a quick, sleep-deprived take before I headed out the door. If you guys have any questions, just let me know!
Monday, December 08, 2014 Posted by Carrie Butler 26