In the second episode of Breaking It Down, I take a look at Alex J. Cavanaugh's web presence. Please be sure to leave him some love in the comments for being a good sport! :)
[Update] Quick Summary
► As far as interaction is concerned, Alex is king. He's active in the community, gracious about his success, and makes a significant effort to support/engage other bloggers.
► The blog itself was a little bit overwhelming—flashy graphics, high contrast background, buttons everywhere. It's just a matter of toning it down and finding a place for everything to keep things visually appealing and fast-loading.
► Brand consistency across platforms (blog, social media, etc.) would be helpful, i.e. similar colors, fonts, and imagery.
► Similarly, consistency with text and format is important, i.e. title sizes, order of information, etc.
► Information is updated and readily available.
► Covers convey genre and gel with color psychology.
This will be a ten-episode series. If you'd like to read details on the project, please click here. :)
Also, I have a little giveaway going on this week. If you've ever wanted to see an artist's take on one of your characters, be sure to enter!
a Rafflecopter giveaway
Question of the Week:
What's one thing you love about our ninja captain's web presence?
P.S. For those of you who remember Emily and Kelley's dance bloghop (May 2012), I mentioned my senior prom date who was a childhood friend. Unfortunately, he passed away from a rare form of cancer this weekend, so please keep his family in your thoughts and prayers.