In a brick-and-mortar store, how do you decide whether or not you're going to buy a book? Do you check the back cover? Read the inside flap? Glance over the first few pages?
Growing up, I became accustomed to my sister's method. She'd take in the cover with an accessing eye, then dive straight in at page twelve. Why page twelve, you ask? She said it was far enough in that you'd get the gist and writing style, but not so far that you'd spoil any of the story.
You know the funny thing? When I sent her my MS to read, I gave page twelve a little extra attention. ;)
So, how do you gauge whether or not you're going to buy a book? Which part do you skim/read?
P.S. Why yes. The closest book to my phone was The Darkest Secret by Gena Showalter. Of course it had to be the one with a "bad word" near the corner. *grins*