When authors employ questionable tactics, two things happen:
1. They put themselves in danger of getting caught—which could mean anything from having their material taken down to facing legal action.
2. They harm competition. Readers see these flashy promotions, and the bar is raised to unattainable levels for those doing the right thing.
|Media Militia Shattered 3D Font
Contests/Giveaways on Facebook
"The first person to comment on this post wins a free copy of Book Title!"
"Who is your favorite character from Book Title? Let me know in the comments, and I’ll choose a random winner to receive a signed bookmark!"
Guess what? According to Facebook, that’s not cool.
If you’re going to host a contest/giveaway, it has to be done through a canvas page or an app. And even then, it’s subject to strict-ish rules. Fortunately, Rafflecopter's blog has a great post on this subject.
**UPDATE** FB changed their promotion guidelines!
Have you ever seen a really great compilation of movie clips and popular music in a book trailer? The way things are presented, it breathes new life into the material and makes it seem like it’s really about Book Title! Such creativity, such vision, such...
You know how you can’t use images without proper permission or license? Same rule applies here.
You have a graphic floating around for your 99-cent sale, including the logos of every retailer that stocks your book. Is that okay?
KDP says you may use an Amazon-provided logo, as long as the words “Available for _____” or “Available on _____” are above or to the side of the logo. You also have to agree to their terms and conditions. Personally, I would not want that mega-beast coming after me, so be sure to play by their rules.
Question of the week: Can you think of any other sticky situations related to promotion?