The holidays are breathing down our necks, so I'll try to keep this brief. (I know, I know. Sometimes I'm considerate. Who knew? *grins*)
I see so many frantic posts about marketing these days and, since my background is in marketing, I thought I'd help out. Are you ready? Good. I want you to take everything you're stressing over--competing with Twitter-spammers, making handcrafted bookmarks out of recycled toliet paper, whatever--and throw it away.
...Okay, don't throw it away, but put it on the back burner.
The most important tool at your disposal is: Word of mouth. I kid you not. Just look at this example from XKCD:
Maybe it's not the most pertinent example, but it's true. Word of mouth can make you or break you. Treat your readers kindly. Give them a reason to speak your praises, without having to ask them. Write a book people want to talk about. :)
Have a great week, guys! ♥
P.S. The 12 Days of Christmas Giveaway ends tonight! If you haven't entered, be sure to fill out the form before then. :)